Make Your Brand Talk on the Street with Outdoor Advertising
One of the most effective ways to get your brand out to the masses is through attention-grabbing and strategically planned outdoor advertisements. These ads, which people encounter in their daily lives, make you visible in the physical world. As Storms Multimedia, we aim to be the voice of your brand in the open air and make a difference with creative designs in the right locations.
What is Outdoor Advertising?
Outdoor advertising, also known as outdoor advertising, covers the types of advertising that people encounter on the street, in traffic, in public transportation areas or in open spaces. These ads are usually large-scale and have a high visual impact. From the moment it is seen, it should deliver the message quickly and attract attention.
Outdoor advertising offers a powerful communication channel in the physical world for brands that want to stand out from the advertising crowd in the digital world.
What are the Types of Outdoor Advertising?
At Storms Multimedia, we offer different types of outdoor advertising according to your brand’s needs. Each of them appeals to different target audiences and environments:
- Billboard (Poster Boards): Large banners in high traffic areas such as main streets and highways.
- CLP (City Light Poster): Illuminated billboards in places with high pedestrian traffic.
- Megalight: Modern and eye-catching, with the ability to display rotating content.
- Vehicle Wrap: Provides mobile advertising space on service vehicles, buses and commercial vehicles.
- Bus Stop Advertising: Fixed or digital billboards at bus stops.
- Totem and Racket Ads: High visibility billboards in front of shopping malls and busy street entrances.
Each type of ad, combined with the right targeting, delivers a high return.
Advantages of Announcing Your Brand with Outdoor Ads
The biggest advantage of outdoor advertising is that it is constantly visible. People encounter these ads on their way to work, while walking or in traffic. This creates a great opportunity for brand memory.
The main advantages are:
- Wide reach: Opportunity to take part in spaces that thousands of people see every day.
- High awareness: Stronger impact with fewer distractions compared to digital ads.
- A sense of physical presence: The opportunity to engage with the consumer in the real world.
- 24/7 engagement: Your ad remains visible at all times.
In addition, return on investment (ROI) is quite high with campaign continuity and location-specific targeting.
How to Determine the Target Audience of Outdoor Ads?
Although targeting in outdoor ads is not as detailed as in digital ads, it can be done very effectively through location, time and demographic analysis.
As Storms Multimedia, we follow these steps when analyzing your target audience:
- We identify the neighborhoods and transit routes where your target audience is located the most.
- We analyze daily traffic volumes.
- We take into account factors such as commuting times, event calendars and shopping centers.
- We design and publish your message in accordance with these analyzes.
This way, your outdoor ads will be right in front of your target audience.
How to Use Outdoor Ads with Digital Ads?
In modern marketing, the most effective results are achieved when different advertising channels are used together. When outdoor ads are integrated with digital campaigns, your brand message resonates strongly in both physical and digital spaces.
How?
- QR code redirection: You can redirect the user to your website with a QR code placed on the billboard.
- Hashtag campaigns: You can continue an interaction that started with outdoor advertising on social media.
- Digital retargeting: A user who attracts attention with an outdoor ad can then be shown ads on digital platforms.
Storms Multimedia plans your campaigns from end-to-end, ensuring you are visible on the street and on the screen.
As a result, when outdoor advertising is planned correctly, it leaves a lasting mark for your brand. By partnering with Storms Multimedia, you can get your brand on the streets with creative designs and strategic locations.